Abstract
The Technology Executive:
Tomorrow’s Business Hero?
by Philip Hall
7 November 2006
In today’s increasingly competitive business environment
and job market, the role of the technology executive is being
seriously questioned. More and more businesses are demanding
that their technology executives have a high level of business
acumen, and provide the strategic leadership needed to run their
department as a business.
Unfortunately, many companies also believe that their technology
executives are disinterested in or incapable of strategic
leadership. To change that perception, such executives must
adopt the CEO way of thinking by grasping the business world in
which they work and realistically balancing risk with the
business’s need to change and grow.
One effective way for technology executives to demonstrate their
strategic value is to assume the role of champion within their
company for sustainable business improvement. This role demands
a thorough understanding of the company’s strengths and
weaknesses, both internally and within the market, as well as
the ability to set strategic direction to act on that
understanding. The ultimate success of this role depends on
constructing and maintaining the operational processes to follow
through on the strategy. The technology executive is uniquely
positioned to offer this combination of business savvy and
technical competency. I believe this is where the real
opportunity lies for technology executives to realise their
potential to become business superheroes.
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